Baruch is a seasoned executive in healthcare and technology ventures with broad, diversified experience as an entrepreneur, as a business and technology leader, and as a venture capitalist. Baruch was as a technical manager at the Aircraft Simulators division at Elbit Systems, international developer of defense and homeland security solutions. He later was responsible for marketing and business development at Omniguide, a US-based medtech startup, developing minimally invasive laser-based surgical tools. In 2006, Baruch joined Medica Venture Partners investment team, managing Medica3 fund - a $115 million healthcare focused fund investing in medtech and biotech companies. Recently, Baruch led the bidding and setup processes of three Israel Innovation Authority (IIA) healthcare incubators, each owned by a multinational consortium, composed of pharma/medtech leaders.
Baruch holds a BSc in Information Systems Engineering, cum laude, from the Technion, an MSc in Health Science and Technology from Harvard-MIT Division of Health Science and Technology, and an MBA from the Sloan School of Management at MIT.